Bragg Gaming Group has recently announced its expansion into the Georgian iGaming market, strengthening its presence in the global iGaming industry. This move includes a significant content partnership with Flutter Entertainment’s Adjarabet brand, a prominent player in the Georgian market. Bragg Gaming’s Chief Executive Officer, Yaniv Sherman, expressed enthusiasm about this collaboration and highlighted the company’s commitment to delivering engaging and unique content.
Bragg Gaming’s Rapid Expansion:
Bragg Gaming has been actively expanding its operations in various regulated markets over the past months. The company’s strategic growth initiatives have seen success in several key regions, including the Czech Republic, Switzerland, Germany, and the United Kingdom. Additionally, Bragg Gaming has made inroads into other regulated markets, such as Italy and Greece, demonstrating its determination to continue expanding its geographical footprint.
The Significance of the Adjarabet Partnership:
Adjarabet, a well-established brand in the Georgian iGaming market, holds a strong position among local audiences. The partnership with Bragg Gaming allows Adjarabet to enhance its content offerings by incorporating games from Bragg’s proprietary studios, Atomic Slot Lab, and Indigo Magic. These studios are known for their outstanding and high-performing games.
Seamless Content Delivery:
Bragg Gaming will ensure a seamless gaming experience for players in Georgia through its Remote Game Server. This technology will make all the titles easily accessible to the local player base. Among the notable games to be introduced are Fairy Dust, Egyptian Magic, and Queenie. Furthermore, Bragg Gaming’s aggregation solution, featuring games from multiple studios under the “Powered by Bragg” umbrella, will provide additional dedicated online games to enrich the gaming library.
Bragg Gaming’s CEO Yaniv Sherman’s Perspective:
Yaniv Sherman, Bragg Gaming’s CEO, expressed his satisfaction with the partnership, emphasizing Adjarabet’s status as one of Georgia’s premier iGaming brands. He reiterated Bragg Gaming’s focus on delivering player-engaging content that stands out and offers unparalleled gaming experiences. Sherman expressed pride in featuring Bragg’s exclusive and distinctive content with Adjarabet.
Adjarabet’s Head of Online Casino’s Excitement:
Avtandil Oboladze, Head of Online Casino at Adjarabet, also shared his excitement about this partnership. He highlighted the value brought by Bragg Studios and the “Powered by Bragg” platform, emphasizing their outstanding addition to Adjarabet’s existing iGaming library. Oboladze affirmed Adjarabet’s commitment to dominating the local iGaming space.
Expanding into the United States:
In addition to its international endeavors, Bragg Gaming has made significant strides in the United States. The company successfully entered two states, Pennsylvania and New Jersey, in recent months. These accomplishments underscore Bragg Gaming’s global expansion strategy and its ability to establish meaningful content partnerships in highly competitive markets.
Bragg Gaming Group’s expansion into Georgia and its partnership with Adjarabet represent a pivotal moment in the company’s journey of growth and expansion. This strategic move aligns with Bragg Gaming’s mission to deliver exceptional iGaming experiences to players worldwide while solidifying its presence in both established and emerging markets. As the company continues to thrive, its innovative approach and commitment to quality content promise a bright future in the dynamic iGaming industry.