Superna Kalle is set to join Aristocrat Gaming, the renowned gaming technology provider, on October 9, 2023, marking a significant move for the company. Kalle, an industry veteran with an extensive background in strategic roles, brings a wealth of experience to her new position.
Impressive Career Trajectory:
Kalle’s professional journey spans 16 years at Sony Pictures Entertainment, where she spearheaded the growth of the Asian television networks business. Later, she held pivotal roles as senior vice-president and general manager of Sony’s US TV networks division. Following this, she became the president of streaming platform Starz International, overseeing its expansion into over 60 countries.
Strategic Leadership at Aristocrat:
Trevor Crocker, the CEO of Aristocrat, expressed his enthusiasm about Kalle joining the leadership team. He highlighted her essential role in driving the company’s growth strategy, leveraging Aristocrat’s industry-leading intellectual property across operations. Kalle’s expertise in maximizing the strategic value of content in various consumer media verticals positions her well for this responsibility.
Focus on Expansion and Acquisitions:
Kalle’s appointment aligns with Aristocrat’s strategic direction, particularly in light of its imminent acquisition of online lottery provider NeoGames. The acquisition, valued at $1.20 billion, aims to fuel Aristocrat’s expansion in the online segment, including iGaming, iLottery, and online sports betting solutions. This move underscores the company’s commitment to capturing a substantial share of the online supplier market, with a focus on the US.
Building a Strong Portfolio:
The strategic approach involves a “build-and-buy” strategy, aiming to bolster their online presence. After a failed attempt to acquire Playtech, Aristocrat turned its attention to strategic mergers and acquisitions. The acquisition of NeoGames and UK-gaming supplier Roxor Games is part of this overarching strategy.
Superna Kalle’s appointment is a pivotal step for Aristocrat Gaming as the company positions itself for strategic expansion and consolidation in the dynamic gaming industry. Her vast experience and proven track record are expected to drive Aristocrat’s growth and innovation initiatives.