Genius Sports, a prominent provider of data, technology, and commercial solutions in the sports and media industry, has extended its partnership with the Malaysian Football League (MFL). This expanded collaboration aims to deliver innovative and immersive sports entertainment experiences to football fans in Malaysia.
Enhancing Fan Engagement:
As the national governing body overseeing Liga Super, Liga Premier, Piala FA, and Piala Malaysia, the MFL has selected Genius Sports to elevate fan engagement. Genius Sports will leverage its technology to introduce new interactive and free-to-play products designed to captivate Malaysian football enthusiasts.
Liga M Fantasy Football:
A highlight of this partnership is the launch of “Liga M Fantasy,” the MFL’s official fantasy football offering available at ligamfantasy.com. This classic fantasy football game allows fans to assemble their dream team of 11 players, with no restrictions on the number of selections from each team, all within a specified budget. The launch version of Liga M Fantasy 2022 is aimed at enabling maximum fan participation, with plans for further updates and features in subsequent seasons.
Game Day Fantasy and Live Prediction Tool:
The collaboration will introduce two dynamic solutions in the near future. “Game Day Fantasy” will empower fans to select seven players without budget constraints, offering flexibility to showcase their knowledge of the league’s top performers each week. Additionally, an interactive “Live Prediction Tool” will gamify the live fan experience, encouraging Malaysian football enthusiasts to predict various match outcomes, including the final score, match winner, and total number of shots, ensuring engagement throughout the game.
Building on a Strong Partnership:
This extended partnership builds upon the foundation of the official data and integrity partnership established between Genius Sports and the MFL in 2021.
Stuart Ramalingam, CEO of the MFL: “We are thrilled to grow our partnership with Genius Sports, particularly in the realm of fan engagement. The MFL is excited to introduce Liga M Fantasy, an engaging and interactive fantasy football experience. By implementing official fantasy and predictor games, we aim to enhance fan experiences year after year.”
Mohamed Feizel, Head of Sportstech – APAC at Genius Sports: “Genius Sports is proud to expand our collaboration with one of the most forward-thinking sports leagues in APAC. We are committed to enhancing the fan experience and look forward to delivering innovative solutions to Malaysian football fans in the years ahead.”
The extended partnership between Genius Sports and the MFL reflects a shared commitment to elevating fan engagement and delivering exciting sports entertainment experiences to football enthusiasts in Malaysia. With the introduction of Liga M Fantasy and other interactive offerings, this collaboration is set to enhance the digital ecosystem of the MFL and provide fans with unforgettable moments.