Pronet Gaming, a leading full turnkey platform provider, is set to focus on emerging markets in Asia after experiencing remarkable success that has accelerated its ambitious expansion plans. Over the past 18 months, the company has grown rapidly by offering a range of sportsbook and casino platform solutions to operators worldwide. This success has fueled substantial investments in IT infrastructure and new offices, positioning Pronet Gaming to deliver localized products to Asian markets.
Asia: A Strategic Move:
Recognizing the potential of the Asian market, Pronet Gaming has expedited its entry into the region. The company’s services will enable brands to provide tailored offerings to their customers, differentiating themselves from competitors. To support this expansion, Pronet Gaming is launching a recruitment campaign across various disciplines, including sales, marketing, account management, and IT support and development.
Pronet Gaming CEO’s Perspective:
Pronet Gaming’s CEO, Alex Leese, expressed his enthusiasm for the company’s accelerated Asian market entry, saying, “An Asian market entry was always in the plan and required a real focus on ensuring that we had the right product to compete. I’m obviously really pleased that we are now able to do that sooner rather than later.”
He emphasized the crucial role of the company’s hardworking team and the universal appeal of their offerings in achieving commercial success. Leese also highlighted Pronet Gaming’s commitment to providing an affordable yet tailored solution for new customers in the Asian market. He added, “We will have to expand our team with Asian market specialists in the coming months to ensure we offer a truly localized service, but I’m confident we will have a compelling proposition moving forward.”
Innovative Offerings:
Pronet Gaming has introduced several industry-first innovations, such as FastBet, designed to optimize the player experience. FastBet allows users to place multiple single bets across all sports with a single click, eliminating the need to create a betslip. Additionally, the provider offers widgets like Popular Bets and Popular Events, which automatically display the most popular wagers and sports in a jurisdiction, refreshing every five minutes.
Pronet Gaming empowers its clients to customize sports betting features to suit their unique needs in regulated markets. This approach creates finely-tuned experiences for audiences, ultimately increasing revenues and enhancing player engagement and retention.
Pronet Gaming’s strategic expansion into the Asian market reflects the company’s commitment to delivering tailored solutions and innovative products to a global audience. With its rapid growth and investments in IT infrastructure, Pronet Gaming is well-positioned to make a significant impact in the Asian gaming industry and provide localized services that resonate with players in the region.