The Australian Football League (AFL) has faced criticism for promoting bets with an 85% failure rate while taking a share of the losses, drawing ire from politicians and harm reduction advocates. Sportsbet, in partnership with AFL, promotes same-game multis during televised coverage, which allow gambling on various outcomes. However, analysis revealed punters won only 17 times out of 90 matches since June 23, with the betting agency profiting on 73 games. Critics argue that the AFL’s association with betting companies impedes gambling reform.
Controversial Betting Promotions:
Sportsbet, in association with AFL, promotes same-game multis during televised AFL coverage, allowing gambling on a combination of outcomes. Analysis shows that out of 90 matches since June 23, punters won only 17 times, while the betting agency profited on 73 games.
Criticism and Calls for Ban:
The promotions have faced criticism for contributing to the prevalence of gambling advertisements associated with the sport. Politicians and harm reduction advocates are urging a ban on such ads, highlighting the AFL’s profit-sharing relationship with gambling companies and the harm caused to consumers.
Government and Regulatory Action:
The federal government is considering a parliamentary inquiry’s recommendation to ban certain types of gambling ads. The AFL has confirmed receiving a cut of gambling turnover on matches beyond official sponsorship deals with wagering companies.
Advocacy for Reform:
Advocates argue that the AFL’s close relationship with gambling companies is a significant obstacle to gambling reform, raising concerns about the league’s multiple revenue streams from gambling companies and the need to prioritize the public interest over financial gains.
Response from AFL and Stakeholders:
The AFL did not respond to criticisms from lawmakers but emphasized compliance with government regulations regarding advertising and products. Harm reduction advocates and independent MPs have urged the AFL to end its reliance on gambling revenue and protect fans from harmful gambling practices.
The AFL’s promotion of bets with high failure rates and profit-sharing arrangement with betting companies have come under scrutiny, prompting calls for a ban on certain gambling advertisements in the sport. Critics argue that the league’s association with gambling entities hampers gambling reform and prioritizes financial gains over public interest and fan welfare.