The Asian iGaming market has witnessed explosive growth, with millions of individuals turning to online entertainment due to the pandemic. As operators eye this lucrative market, Uplatform, a seasoned professional in the field, shares valuable insights and advice to succeed in the diverse and dynamic Asian iGaming landscape.
Localization is Key:
To succeed in Asia, operators must adopt a partitioned strategy tailored to each country’s cultural preferences and regulatory landscape. Understanding player preferences for content, sports, leagues, languages, and odds formats is crucial. For instance, Pachinko is beloved in Japan, while Mahjong thrives in China. Offering live casino games with local dealers, baccarat, sic-bo, lotteries, roulette, and skill-based games aligns with Asian gamblers’ tastes.
Language plays a pivotal role in localization success, with over 65 languages supported by Uplatform, including Bengali, Chinese, Hindi, and Vietnamese.
Embracing Esports Popularity:
Esports has captured the hearts of Asian bettors, with over 50% of Esports revenue originating from the region. This trend primarily resonates with the younger demographic, with 78% of Esports bettors aged 18 to 25. Uplatform offers an extensive library of Esports options, including popular titles like Call of Duty, DOTA 2, and League of Legends.
Diverse Payment Methods:
Supporting a range of payment methods is essential to cater to the diverse Asian markets. eWallets, credit/debit cards, and bank transfers are popular choices. Uplatform provides various Asian payment methods, including 2C2P, Thaipay, and more, ensuring convenience for players.
Multi-Device Accessibility:
While desktop devices remain popular in Asia, smartphones are gaining traction, driven by affordability and accessibility. Operators should prioritize mobile options, including apps and progressive apps, to tap into the expanding mobile user base.
Effective Marketing:
Culturally sensitive and relevant marketing is crucial for attracting and retaining players in Asia. Leveraging affiliate networks with local connections can enhance advertising effectiveness.
Navigating Regulations:
Asia’s iGaming market has strict regulations, but there is a trend towards gradual legalization. Some countries are adjusting their approach to tap into the growing demand for entertainment while ensuring player safety and transparency.
The Asian iGaming market presents tremendous opportunities, but it demands a tailored approach. Uplatform’s insights and expertise position operators to thrive in this rapidly evolving landscape, offering a comprehensive sportsbook explicitly designed for the Asian market. As the market continues to evolve, Uplatform remains committed to providing operators with cutting-edge solutions to stay competitive.