Leading iGaming solutions provider, SOFTSWISS, has unveiled a valuable resource for industry professionals with the release of a comprehensive guide. This guide, now available for free download on the company’s website, is designed to enhance understanding of essential metrics, analytical tools, and global trends within the casino and sports betting sector. With 54 key performance indicators (KPIs) and insights, SOFTSWISS aims to empower businesses to make informed decisions and excel in the competitive iGaming landscape.
Unlocking the World of iGaming Metrics:
SOFTSWISS’ guide offers an extensive exploration of crucial iGaming KPIs, spanning top-level, derivative, and operational metrics. The content is thoughtfully organized into four core sections:
Financial Metrics: Beyond traditional metrics like Gross Gaming Revenue (GGR) and Net Gaming Revenue (NGR), this section highlights the significance of Average Revenue Per User (ARPU), Conversion Rate, and Customer Acquisition Cost (CAC).
Player Engagement Metrics: Focusing on user engagement, this segment delves into key indicators such as Active Players, Depositing Players Count, and Total Deposits Sum.
Operational Metrics: This section sheds light on player acquisition and retention strategies, emphasizing their role during major sporting events and campaigns.
Analytical Tools and Trends: With a forward-looking approach, this part explores the utilization of real-time dashboards, data warehouses, and the growing importance of Artificial Intelligence and Machine Learning in iGaming analytics.
Each KPI is presented with a clear definition, formula, type classification, and insights into its impact on the iGaming business. For example, NGR is classified as a top-level KPI, providing a concise snapshot of a casino’s financial health. Monitoring NGR closely empowers operators to assess operational efficiencies and make informed decisions, whether it involves expanding their offerings or optimizing existing operations.
Max Trafimovich, CCO at SOFTSWISS, shared: “By launching this useful glossary, SOFTSWISS is continuing its commitment to help operators develop their businesses most efficiently. Listed KPIs are the essential metrics that measure the overall performance of a casino or sportsbook. By classifying them into strategic, tactical, and operational categories, operators can gain a comprehensive view of business beyond just financial metrics, including brand resonance and player experience. By aligning KPIs with unique business goals, our partners can develop a robust and adaptable strategy that sets them apart in the highly-competitive iGaming landscape.”
Additional Resources for Industry Insights:
SOFTSWISS has also recently published a market report titled ‘iGaming in Brazil,’ offering a comprehensive overview of the Brazilian iGaming landscape. This report equips operators with essential information to navigate and thrive in the Brazilian market, whether launching an online casino or sportsbook.
SOFTSWISS’ release of this comprehensive guide on iGaming KPIs reinforces the company’s commitment to advancing the industry. By providing industry professionals with valuable insights, metrics, and tools, SOFTSWISS aims to empower operators to make data-driven decisions, elevate player experiences, and excel in the competitive iGaming sector.