bet365 has expanded its iGaming content partnership with Gaming Corps, extending a distribution agreement that will bring the Swedish developer’s portfolio onto one of the world’s largest online casino platforms.
The deal adds Gaming Corps titles to bet365’s global casino offering through the supplier’s existing aggregation arrangement with Light & Wonder. Games will be rolled out across a range of regulated markets, including the United Kingdom and other international territories where bet365 operates.
The agreement strengthens Gaming Corps’ international footprint while allowing bet365 to add new content without altering its existing technical setup.
bet365 adds Gaming Corps titles via Light & Wonder platform
Under the agreement, bet365 will integrate Gaming Corps titles through Light & Wonder’s aggregation platform, which already connects multiple suppliers into the operator’s casino infrastructure.
The model allows new games to be deployed within an established framework rather than through individual market-by-market integrations. For bet365, this simplifies compliance and technical oversight while maintaining control over how content is distributed across jurisdictions.
The initial rollout includes a mix of traditional slot titles and proprietary formats developed by Gaming Corps, expanding the range of mechanics available within bet365’s casino lobby.
Proprietary formats aimed at shorter, faster sessions
Gaming Corps’ catalogue includes standard reel-based slots alongside proprietary formats such as Smash4Cash, A-MAZE-CADES and X-MY-WAY. These products are designed around shorter session cycles and clearer risk–reward structures.
In addition to slots, the portfolio includes crash-style, table, plinko and mine games, giving bet365 additional flexibility in how it structures its games offering. These formats have become increasingly common as operators look to diversify beyond conventional slot content.
For bet365, the mix allows content to be tailored by market and player segment, particularly in jurisdictions where player behavior and regulatory requirements vary.
Aggregation model streamlines global content deployment
The agreement reflects a broader shift in how large operators manage content expansion. Rather than building direct integrations with each new supplier, tier-one operators are increasingly relying on aggregation to centralize distribution.
Delivering Gaming Corps content through Light & Wonder reduces technical complexity and shortens time to market. It also allows bet365 to add or remove suppliers without disrupting platform stability.
As regulatory scrutiny increases across mature markets, operators are prioritizing deployment models that limit operational risk while preserving flexibility.
Gaming Corps targets scale through tier-one partners
For Gaming Corps, the deal fits into a wider strategy focused on scaling through partnerships with established global operators.
By working through existing aggregation channels, the supplier avoids fragmented market entry and gains access to large regulated audiences without increasing compliance exposure. The partnership gives Gaming Corps access to bet365’s customer base, which exceeds 100 million registered users worldwide.
The supplier has increasingly focused on building a portfolio aligned with the technical and regulatory requirements of large operators rather than pursuing volume-driven distribution.
bet365 expands ever-growing casino catalogue
For bet365, the agreement is part of an ongoing effort to refresh and expand its online casino catalogue while maintaining platform stability across jurisdictions.
The operator has continued to prioritize partnerships that can be deployed efficiently within a controlled technical environment. Aggregation allows bet365 to scale content without increasing the number of direct supplier connections it must manage.
That approach reflects a broader industry trend in which scale, compliance and operational discipline are becoming as important as game innovation.
Partnership sets stage for wider multi-market rollout
The rollout of Gaming Corps titles is expected to continue across additional regulated markets in the coming months.
Performance data from the initial deployment will likely determine whether the partnership expands further and how prominently the proprietary formats feature within bet365’s casino lobby.
For now, the agreement adds another supplier to bet365’s global platform and gives Gaming Corps a higher-profile distribution channel.
As aggregation continues to shape how content reaches large operators, partnerships of this type are likely to become a routine part of how leading platforms manage growth.
