DraftKings said the company plans to roll out a single “Super App” that brings sportsbook betting, DraftKings Predictions event contracts, casino, and lottery into one mobile experience tied to a single account and wallet.
The revealed the plan for this new app at its Investor Day event and said the first phase is expected by March Madness, with additional upgrades planned later in the year.
Investor Day event highlights the company’s new market strategy
At the Investor Day event, DraftKings said that its management expects industry gross revenue could reach $55 billion to $80 billion by 2030.
DraftKings also said the company’s Predictions platform will continue to expand coverage to “nearly the entire U.S. population,” Which seems like a tall order after the backlash it recieved from states while offering sports event contracts in states without regulated online sports betting.
What DraftKings says the “Super App” will include
DraftKings said the Super App will be branded “DraftKings Sports & Casino” and will combine sportsbook, Prediction Markets, casino, and lottery platforms into a single integrated experience.
Because gambling rules differ from state to state, DraftKings said the app will adjust by jurisdiction, with features and access changing based on where a customer is located.
DraftKings has described their platform as offering federally regulated event contracts under U.S. Commodity Futures Trading Commission (CFTC) oversight.
Why a single wallet matters as event contracts reach non-sportsbook states
DraftKings is bringing multiple types of gambling markets under a single account and wallet. The company said the approach is intended to make it easier for customers to move between platforms in jurisdictions where the products are permitted, instead of managing separate apps and separate balances.
DraftKings said phase one is expected by March Madness, with additional upgrades planned throughout the year. The company did not publish a state-by-state rollout calendar in the announcement, but they did say the in-app experience will vary as regulation and product availability differ across states.
