Business News

11 April 2026

Genius Sports acquire Legend

Genius Sports acquires Legend in mammoth $1.2 billion deal

Genius Sports has completed a $1.2 billion acquisition of sports media company Legend to position itself as a “digital sports and gaming media powerhouse”, according to a statement released by the latter. Observers believe the deal to be highly significant, with Genius Sports now able to couple official sports data with a huge betting-focused media and marketing engine.

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