Altenar has signed a sportsbook agreement with Betico, a recently launched European operator that is looking to scale quickly without building its own trading stack from scratch.
The deal gives Betico a fully managed sportsbook from a supplier that has spent the past two years extending its reach in tightly regulated markets. For Altenar, it is another client win in a year that already includes new licences and rollouts in Denmark, the Netherlands, South Africa and the Czech Republic.
Betico partners with Altenar to accelerate sportsbook launch
Altenar is a B2B sportsbook and iGaming software supplier that has operated since 2011. Its platform covers pre-match and live betting markets, data integrations, automated odds adjustments, risk supervision, compliance controls and the full suite of tools required for regulated sports betting. In practice, Altenar becomes the engine behind an operator’s sportsbook, while the operator focuses on customer experience, product presentation and acquisition strategy.
Betico, founded in 2025, is positioning itself as a new entrant that wants to compete with established brands without taking on the operational pressure of running its own sportsbook internally. As a newcomer, Betico does not possess decades of pricing experience, large trading teams or pre-built compliance frameworks. By partnering with Altenar, the operator secures a stable sportsbook foundation, significantly shortens its launch timeline and avoids the technical and regulatory risk that often slows early-stage operators.
Why Betico chose an existing sportsbook over an in-house build
The agreement hands Betico a complete sportsbook system that Altenar will maintain and operate on its behalf. Altenar handles the creation and updating of odds, supervises exposure and liability, manages live markets and integrates real-time sports data. It also provides the regulatory controls that are required in licensed markets, including accurate reporting, support for self-exclusion systems and the a legal framework in compliance with market restrictions.
For Betico, this means the sportsbook is ready to perform from the moment it launches. There is no need to build internal trading tools, negotiate data-feed contracts, manage odds ladders or create structures for peak-event stability. The company is free to concentrate on the user interface, customer experience, localization, brand voice and marketing campaigns.
Altenar strengthens regulatory footprint across Europe and South Africa
For Altenar, Betico adds another regulated-market client at a time when demand for turnkey sportsbook technology continues to rise. The supplier has positioned itself as a steady partner for both early-stage brands and established operators looking for consistent performance and reliable compliance. Each new agreement strengthens Altenar’s footprint in Europe, where entry standards have tightened and suppliers are expected to demonstrate operational resilience across multiple jurisdictions.
The company has built momentum throughout 2025. Its license approval in Denmark allowed Altenar to access one of Europe’s most demanding online markets. A first deployment in the Netherlands followed, alongside its supply agreement with MerkurXTip in the Czech Republic. Beyond Europe, Altenar’s manufacturer license in South Africa opened a new channel for growth, supported by local commercial leadership.
Together, these moves illustrate the supplier’s strategy: broaden its regulatory coverage, improve its technology stack and secure partnerships that showcase the platform’s adaptability across operators of different sizes.
Market conditions push new operators toward turnkey sportsbooks
The timing of the agreement reflects how the sportsbook sector is evolving. Operators entering regulated markets now face stricter compliance requirements, higher technical standards and limited room for operational mistakes. Building a sportsbook in-house means years of development and testing before a product is ready for certification. As a result, newer operators are increasingly turning to managed solutions that offer proven perforAmance and regulatory stability from day one.
Betico fits that pattern. It gains a sportsbook engine that already supports high-volume events, maintains uptime during peak traffic and complies with different national rules. Altenar benefits from an operator that can onboard quickly and highlight the supplier’s ability to support fast-growing brands.
A partnership that helps both companies grow
The agreement is expected to give Betico a clearer competitive footing as it establishes itself in Europe’s regulated betting landscape. It also reinforces Altenar’s position as a supplier that can support operators at different stages of their lifecycle, from first launch to full market expansion.
As Betico rolls out its upgraded sportsbook and Altenar continues to widen its global presence, the partnership shows how operators and suppliers are adapting to a market where technology, compliance and stability matter as much as customer acquisition.
References:
- Altenar partners with new European operator Betico – https://www.gamblinginsider.com/news/32040/altenar-partners-with-betico
- Altenar sportsbook and turnkey solutions overview – https://altenar.com/
- Altenar appoints Brendon Jeacocks as Regional Director in South Africa (incl. National Manufacturer licence) – https://altenar.com/blog/altenar-appoints-brendon-jeacocks-as-regional-director-in-south-africa/
- Altenar secures Danish B2B supplier licence – https://europeangaming.eu/portal/latest-news/2025/01/13/173757/altenar-secures-danish-b2b-supplier-licence/
