27 December 2025
Vixio forecasts a global power shift as booming markets in Brazil, Ontario and the U.S. push The Americas toward overtaking Europe in online gambling revenue.
Brazil’s proposed betting tax hike has raised major concerns, with operators warning it could undermine the new regulated market and push players back offshore.
Canada’s iGaming market is entering a new phase as Ontario sets the pace, Alberta prepares its launch and competition intensifies across a rapidly growing sector.
Europe’s gambling boom has stalled, not because demand weakened, but because regulation tightened across Sweden, the UK and the Netherlands. Higher taxes, strict advertising limits and heavier compliance obligations have pushed all three markets into the same slowdown pattern. Growth has been replaced by stability, and offshore operators are filling the gaps left behind.
Governments worldwide are tightening gambling advertising rules as youth exposure data, influencer driven content and algorithmic targeting outpace older regulations. The Netherlands sparked the shift with its sweeping visibility ban, and now multiple countries are preparing similar restrictions as political pressure and digital platform risks converge in 2025.
