New Jersey lawmakers have introduced a package of Senate bills that would tighten how online gambling operators market to customers, how they accept deposits, and how they restrict accounts. Industry coverage describes the measures as a consumer-protection push that directly targets some common retention tactics.
All four bills are in the early stages, but the direction is clear: less direct-to-phone prompting, less reliance on credit, and more transparency when sportsbooks decide to limit a customer.
A clampdown on push alerts and text promos
One proposal, S3401, would prohibit internet gaming and sports wagering operators from sending promotional push notifications and text messages to drive wagering, with penalties described as starting at $500 per violation.
If that moves forward, operators would have to rethink a very normal playbook: last-minute odds boosts, game-day nudges, and reactivation campaigns that rely on phones lighting up at the right moment.
Credit cards and safer-gambling controls
Another bill, S3461, would bar online casino and sportsbook operators from accepting credit card deposits, according to reports summarizing the filing.
That same proposal is also described as adding broader compliance expectations, including responsible-gambling leadership and stronger controls around customer monitoring, which would raise the operational bar beyond a simple payment-method change.
Written rules for account limitations, plus promo limits for at-risk players
Two other measures focus on how sportsbooks manage customers. S3419 would require books to adopt written rules on account limitations and make the system more transparent, including providing explanations when limits are applied.
S3420 would restrict promotions for customers who are actively using responsible gambling tools such as self-exclusion or voluntary limits. The combined effect would be a more formal, documented approach to both limiting play and marketing to higher-risk segments.
