Three casinos in Las Vegas are offering tourists from Canada parity on the Canadian dollar to the US dollar in a bid to encourage more visitors to the strip.
Circa Resort & Casino, the D Las Vegas, and Golden Gate Hotel & Casino will apply the deal to select gaming, hotel, and beverage products.
Removal of financial barriers good for business, says resort CEO
At the time of writing, Canadians receive just 73 cents to the dollar due to higher U.S. interest rates and a stronger demand for U.S. assets.
Owner and CEO of the three casinos, Derek Stevens, believes the At Par gesture could see an uptick in visitors to Nevada’s most traveled-to city.
He said: “Canada has always been a part of my story, so I feel a deep connection to our Canadian visitors here in Las Vegas.
“At Par is about honoring that connection and removing unnecessary barriers, making sure Canadian visitors feel just as welcome downtown as they always have, without worrying about exchange rates.”
Promotions already having an impact
Tourists are already taking advantage of the offer, says Stevens, with Canadian bookings on the rise since it took effect last Wednesday.
Intrepid bettors will be able to redeem up to $500 CAD in slot promotional play at the full U.S. dollar value by presenting valid Canadian ID at Club One locations across all three properties as part of the scheme.
Stevens confirmed: “On the gaming side, if you come in with $500, we’re going to give you $500 Canadian. We’ll give you $500 American to get you going,”
Hotel rooms are priced at par, meaning U.S. dollar rates are charged directly in Canadian dollars with no exchange conversion, valid for unlimited stays during the promotion. Guests can also enjoy at-par beverage pricing at select venues across all three properties, redeemable multiple times per visit with valid ID.
Political tensions at top of mind for Detroit native Stevens
The relationship between Canada and the U.S. has soured in recent weeks, with trade disputes, border security, and a stark approach to environmental policy causing the two allies to trade barbs at the very highest level of office.
A recent speech from Mark Carney at the world economic forum of Davos sparked further tension between the two governments, with the leader discussing a “rupture in the world order” in a remark seemingly aimed at the isolationist policies of President Donald Trump.
However, Stevens sees this as a small way of helping to mend the fraught time between the two nations. He said: “Growing up in a border town in Detroit, I spent a lot of time over in Windsor, Ontario. Got friends, family, there. “I thought, well, maybe it’s my responsibility to reach out and say something that I think is needed.
“I think the other thing that’s important to think through is that Canadians are our best friends. They’re our allies. And, yeah, we may be in a spat with our country. It doesn’t mean all of us as people feel that way, you know.”
Visitor numbers from Canada on the downward trend
Canadian travel to the United States and Las Vegas has been falling sharply in 2025, with Statistics Canada reporting that Canadian residents took 5.6 million trips that included a visit to the U.S. in Q2 2025, a 21.6% decrease compared with the same quarter of 2024. Expenditures by Canadians during visits to the U.S. also declined, reflecting fewer overall visits.
Monthly data show the downward trend continued throughout the year. In July 2025, Canadian-resident return trips from the U.S. were down 32.4% year-over-year, and Canada saw more U.S. visitors than Canadians traveling south for the first time since 2006.
By September 2025, Canadians returning from U.S. trips were down about 30.9% year-over-year, indicating sustained declines in cross-border travel, even as overall international travel patterns shift.
Against the backdrop of falling Canadian visitor numbers and political unease, the At Par initiative represents a targeted attempt to restore confidence and remove friction for one of Las Vegas’ most valuable international markets. If early booking trends are any indication, eliminating exchange-rate anxiety may prove to be a simple but effective way to bring Canadian tourists back to the strip.
