Lewis has worked in iGaming for more than 13 years, after moving to betting hub Gibraltar fresh out of university. Initially driven by an obsession with sport, he worked with some of the leading UK betting companies, including Betfred, William Hill, and LadbrokesCoral.
He became a Senior Copywriter in Malta for Gaming Innovation Group (GiG) when sweeping regulatory changes were being implemented by the UK Gambling Commission (UKGC). There were many in-house debates about responsible marketing, but it helped him become a more rounded writer and granted him a wider understanding of what it means to sell a product in modern-day gambling.
From changing call-to-action language from instructional (“Bet Now”) to more directional phrasing (“Bet Here”), to improving the clarity of promotional formatting, the experience offered valuable insight into responsible gambling marketing.
But while working for the biggest players in this booming industry was an unforgettable experience, he has always had a penchant for telling a story. He studied journalism at university, and although skills such as shorthand are not as relevant as they used to be, that grounding has always informed him on his future decisions, which has brought him to CasinoNews.
He enjoys working with an experienced team of professionals and is proud of the progress CasinoNews has made in a short space of time.
In his spare time, he likes to play and coach football and brag to anyone that will listen that he once appeared as a player on the computer game Football Manager.
