The Ontario Lottery and Gaming Corporation (OLG) has made an exciting announcement, revealing that John Tavares, the esteemed captain of the NHL team Toronto Maple Leafs, will now serve as an ambassador for its renowned PROLINE brand. This historic partnership marks the first time a major sports league athlete has collaborated with OLG. John Tavares’ appointment as the PROLINE brand ambassador is a fitting choice due to his deep ties to Ontario and his exemplary leadership both on and off the ice.
John Tavares: A Perfect Fit for PROLINE:
John Tavares, a lifelong sports enthusiast, is overjoyed to represent OLG and PROLINE. Having been born and raised in Ontario, and now leading the legendary Maple Leafs, his association with the province is profound. In addition to his on-ice achievements, Tavares has established his own foundation, showcasing his commitment to giving back to the community. This mirrors OLG’s social purpose, where 100% of its profits are reinvested to enhance the quality of life for all Ontarians.
OLG’s Pioneering Sports Betting Partnerships:
In March, the National Hockey League (NHL) and OLG joined forces in a multi-year deal, marking the first sports betting partnership in Canada. OLG’s strategic collaborations extend beyond hockey, as they also secured a five-year deal to become the official sportsbook partner of the NFL in Ontario and Canada. This emphasis on sports partnerships underscores OLG’s commitment to responsible sports betting and gaming entertainment.
Responsible Gambling: Introducing My PlayBreak:
In line with OLG’s dedication to responsible gambling, they continue to expand their PlaySmart program with the launch of My PlayBreak. This rebranded self-exclusion program empowers customers with greater flexibility and choice in taking breaks from gambling activities at Ontario casinos, Charitable Gaming Centers, or online on OLG.ca. The innovative features of My PlayBreak include defined, renewable term lengths ranging from three to five years, and optional check-in calls from the Responsible Gambling Council (RGC) staff. These calls aim to provide timely and effective referrals to treatment and support services for those in need.
Impact of OLG’s Contributions to Ontario:
Beyond its engagement with sports and responsible gambling initiatives, OLG’s contributions to Ontario have a profound impact on the province’s well-being. By reinvesting 100% of its profits back into the community, OLG actively supports various projects that enhance the lives of Ontarians. The funds generated through OLG play a significant role in the construction and maintenance of community facilities, such as arenas and recreational centers, where sports enthusiasts like John Tavares have honed their skills and passion.
The groundbreaking partnership between John Tavares and OLG’s PROLINE brand marks a momentous occasion in the world of sports and responsible gambling. As the first major sports league athlete to collaborate with OLG, Tavares brings with him not only a stellar athletic record but also a profound connection to Ontario. OLG’s commitment to giving back to the community aligns perfectly with Tavares’ own philanthropic efforts, making this partnership a harmonious match. With the introduction of My PlayBreak, OLG continues to demonstrate its dedication to responsible gambling, prioritizing the well-being of its customers above all else. Through their responsible gaming initiatives and reinvestment in Ontario, OLG is setting a commendable example for the gaming industry, proving that sports, entertainment, and social responsibility can go hand in hand to create a brighter future for all Ontarians.