Better Collective, a prominent player in the sports betting industry, has taken a significant step towards strengthening its position in the Danish sports media landscape with the acquisition of Tipsbladet. This strategic move underscores Better Collective’s commitment to expanding its reach and influence in the Danish market.
Acquisition Details:
The acquisition involves a total purchase price of €6.5 million, on a cash and debt-free basis, which will be paid in three instalments. Better Collective intends to finance this acquisition using cash and anticipates achieving a post-synergy EBITDA multiple of below 5x for the year 2024. Importantly, the financial targets for 2023 remain unchanged post-acquisition.
About Tipsbladet:
Tipsbladet is a trusted sports media entity with an illustrious legacy spanning 75 years. Over time, it has evolved from a traditional printed magazine into a modern digital platform. Starting from October 2, 2023, Tipsbladet.dk will officially become a part of Better Collective, headquartered in Denmark.
CEO Perspectives:
Jesper Søgaard, Co-Founder & CEO of Better Collective, expressed his pride in acquiring Tipsbladet, a renowned sports media outlet that has been a preferred source of prime soccer content for many Danes over the past seven decades.
Former Owner’s Views:
Henrik Stegger Nielsen, the former owner of Tipsbladet, highlighted his successful efforts since acquiring the entity in 2007 to make it a healthy and sustainable business. He expressed confidence in Better Collective as the ideal buyer for Tipsbladet, emphasizing their commitment to nurturing and further developing the platform.
Tipsbladet’s Legacy:
Founded in 1948, Tipsbladet holds the distinction of being the oldest football magazine in the Nordics. Since the year 2000, its digital counterpart, tipsbladet.dk, has transformed into a comprehensive digital platform for soccer-related content. This includes news, articles, match previews, betting tips, videos, and in-depth analysis.
Audience Reach:
Tipsbladet’s digital platform attracts a substantial monthly audience, with approximately 6.8 million visits. Furthermore, it boasts a strong social media presence with over 110 thousand followers across major platforms.
The acquisition of Tipsbladet by Better Collective is a strategic move aimed at consolidating the company’s position in the Danish sports media landscape. This expansion underscores Better Collective’s commitment to providing high-quality sports-related content to a broad audience and achieving sustained growth in the Danish market.