ICONIC21 has launched Free Chips, a promotional tool for operators using its live casino portfolio. The feature is built to support player acquisition, retention and campaign planning across the supplier’s games.
Operators can set custom bonus amounts for different player groups, campaign periods or product goals. The tool works across ICONIC21’s live content, giving casinos a way to run targeted promotions without building separate mechanics for each game.
Tool gives operators more campaign control
Free Chips lets operators offer bonus value for live casino play while linking each promotion to a campaign goal. It can be used for first-time engagement, reactivation campaigns or longer retention work.
The product is designed to fit into existing promotional setups. Operators already run bonus calendars across slots, live casino and other verticals, but many need more control over how offers work inside live tables.
ICONIC21 is presenting the tool as a simpler way for players to try live casino games. For operators, the main value is flexibility, with bonuses that can be adjusted by segment, timing and campaign type.
Live casino retention is getting more competitive
Live casino has become harder for operators to manage because many lobbies now carry similar roulette, blackjack, baccarat and game show products. That has made promotional tools more important, especially for brands trying to keep players active after the first deposit.
Free Chips gives ICONIC21 another product beyond game supply. It also supports the company’s wider move toward a multi-vertical offer that includes live casino, slots, virtual games, promo tools and dedicated studio options.
ICONIC21 keeps expanding its B2B offer
The launch comes after recent distribution work for ICONIC21, including a full portfolio integration with Hub88. That deal gave Hub88’s operator network access to ICONIC21 live casino, slots and virtual games through a single API.
The company has also been building its slot and instant game ranges after starting mainly as a live casino supplier. Free Chips gives operators a promotional tool that can support new content launches and regular retention campaigns.
