Switzerland-based sports analytics firm Sportradar is launching a new brand as it continues its expansion into iGaming, with a product the company says will combine sports data expertise with casino content.
The platform, which will be called Playradar, will provide customers a 24/7 experience whereby bettors can watch live sports content with the option of betting on the action as it unfolds.
Platform launch is “next step of evolution”, says CEO
Users will be able to provide live reactions and tips within the 24/7 “experience center”, according to the company, which it says is seeking to transform live sports moments into interactive, event-led gaming experiences by merging real-time streaming with casino-style features.
CEO Carsten Koerl said: “iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability.”
Executive Vice President of iGaming, Edo Haitin, added: “We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators. I’m incredibly excited to be further strengthening our iGaming business through Playradar”.
In early January, Sportradar named Edo Haitin as its executive vice president of iGaming, marking a strategic addition to its leadership team as the company continues to expand its footprint in the online gaming sector.
Haitin brings more than two decades of industry experience to the role. He most recently served as chief executive officer of Playtech Live, where he oversaw the growth and development of live casino offerings across multiple international markets. His tenure there was marked by a focus on innovation, operational scale and strengthening partnerships with major gaming operators.
Sportradar strengthens grip on Puerto Rican basketball
Elsewhere, Sportradar has extended its long-term partnership with BSN Puerto Rico, a move aimed at supporting the continued growth of professional basketball on the island while strengthening safeguards around the sport.
Under the expanded deal, Sportradar will retain exclusive global rights to distribute betting data and audiovisual content from the league. The agreement also includes integrity services, such as real-time monitoring of betting markets, designed to detect and prevent suspicious activity.
The league will also gain access to performance analytics and management tools intended to improve operations and support player development. Company officials said the partnership is focused on modernizing league infrastructure while positioning BSN for broader international visibility.
BSN President Ricardo Dalmau said the agreement reflects the league’s push toward higher standards ahead of future seasons, including 2026, adding: “Having a partner like Sportradar allows us to strengthen our processes, elevate the use of official data, and ensure the highest standards of integrity and performance as we look ahead to the future of professional basketball in Puerto Rico.”
Sportradar added that basketball remains the most wagered-on sport in Puerto Rico, underscoring the importance of reliable data and integrity systems. Raphael Sobral, sports partnerships director for LatAm at Sportradar, said: “By combining our cutting-edge technology with our unmatched data and integrity services, Sportradar is providing the backbone for BSN’s next phase of global growth and operational excellence.”
Morgan & Stanley announces pessimistic Sportradar forecast
Despite news of a new brand and its partnership extension, investors are still cautious on the near-to-short term benefits for the company.
Sportradar Group (NASDAQ: SRAD) had its stock price target lowered by analysts at Morgan Stanley, who cut their estimate from $26 to $24 in a report released Wednesday. The firm kept an “equal weight” rating on the shares, signaling a neutral stance, while noting the new target still suggests roughly 28% upside from current levels.
The company has been riding continued growth in the global sports betting market, though recent analyst updates reflect a more cautious view on near-term valuation.
Several other firms have also revised their expectations. BTIG Research reduced its price target to $24 from $32 but maintained a “buy” rating in early March. Truist Financial set a $32 target in a separate report, while Wells Fargo & Company lowered its estimate to $24 from $26 and kept an “overweight” rating, indicating expectations for the stock to outperform the broader market.
As the company pushes deeper into iGaming with new platforms and partnerships, its long-term growth prospects remain tied to continued demand for data, streaming and integrity services.
