Fenix Wijkander is one of the co-founders of CasinoNews.io and brings more than a decade of content writing and casino experience to the team. While their strength lies in content writing, they are really the designated Swiss Army Knife of the site. Fenix guides the site’s content strategy and oversees the website. There are many sites covering igaming news, and Fenix works with the team to develop one that stands out from the crowd.
How do we manage a website intended for humans when the industry moves towards AI? While AI has become a tool in Fenix’s arsenal, they remain firm in their commitment to creating CasinoNews.io for a human audience. In practice, this means building processes and guidelines and working closely with skilled developers to invent new, useful features for the site’s visitors. Automating: where possible; quality and fact-checking, always.
Fenix’s experience in the casino and gambling niche spans 12+ years, several markets, and multiple languages.
While starting out investigating fraud at online poker tables, they soon found themselves writing content for one of the world’s largest online casinos. The move from poker to casino meant their written content would no longer be limited to customer emails, and Fenix copy has appeared on billboards, TV, in newspapers, emails, and online.
Since the start of their career, they’ve written copy and T&Cs for 100s of promotional campaigns, 1000+ emails and SMS to players, reviewed 100+ casinos, learned first-hand about the differences between regulated and unregulated markets, and led teams in creating engaging and fun content while remaining compliant in every market. Keeping the red thread of a campaign across markets, even as regulation forces mechanics and messaging to change, is not easy, but Fenix’s approach of staying holistic and creative in messaging has been key.
After stepping outside the corporate structures of casino content, they built extensive knowledge of the legality of gambling across various markets. They’ve worked on building a large library of factual content on state-specific gambling law in India, written opinionated pieces on the balancing act between regulated and unregulated markets, and conducted case studies alongside expert analysts and lawyers.
Co-creating CasinoNews.io was a natural next step, merging valuable and interesting industry news with a well-curated website that functions as a hub for everything gambling.
Privately, Fenix is a long-time video gamer who shares their time between their latest game obsession and the gym. While not a casino player themselves, they can still enjoy playing a few strategic rounds of Craps, and will enthusiastically cheer on the Swedish Women’s football team every time they play in international games.
