AB Trav och Galopp has appointed Anna Romboli as its next chief executive, giving the Swedish racing and betting operator a new leader as its home market changes. Romboli will take up the role in December 2026.
She joins from Svenska Spel, where she led the Tur lottery division for several years. Jörgen Forsberg will continue as acting CEO until Romboli starts.
Romboli brings lottery and gaming experience
Romboli has spent more than seven years at Svenska Spel, where she worked with lottery products including Triss and Eurojackpot. Her role gave her experience in state-owned gaming, digital products and customer engagement.
Before Svenska Spel, she held senior roles at NetEnt. She worked in communications and later in the supplier’s affiliate business, adding online casino and B2B experience to her background. She has also worked in branding and design consultancy. That gives ATG a CEO with experience across lotteries, online gaming, communications and product development.
ATG looks for growth after leadership change
Romboli’s appointment follows the departure of long-serving CEO Hasse Lord Skarplöth. He led ATG for 13 years and helped the company expand beyond horse racing into sports betting and online casino. The leadership change came after differences between Skarplöth and the board over the company’s future direction. Forsberg has been leading the business on an interim basis since then.
ATG remains closely tied to Sweden’s horse racing industry. Its performance is important because the company helps fund trotting and galloping in the country.
Casino growth offsets weaker core products
ATG’s recent results show why the new CEO will face a mixed business. In the first quarter, group revenue rose 1% to SEK1.38 billion, while net gaming revenue also increased 1% to SEK1.21 billion.
Casino was the main growth driver, with revenue up 20%. Sports betting revenue fell sharply, while horse racing revenue was flat. Profit grew faster than revenue. Operating profit and net profit both increased 22%, giving ATG a stronger earnings base despite pressure in core betting areas.
Finland adds another market focus
ATG is also preparing for future expansion into Finland’s regulated online gambling market. Its joint venture with Suomen Hippos, the Finnish equestrian association, is among the applicants for Finnish online gambling licences.
Finland’s online gambling market is scheduled to open in July 2027. If approved, the venture would operate with ATG’s brand and platform, giving Romboli an international project soon after taking over.
