Kaizen Gaming has joined Panathēnea 2026 as a founding partner, backing a technology and innovation event that will run from May 27 to 29. The partnership gives the Betano owner a role beyond betting and gaming. Panathēnea is presented as a gathering for technology, innovation and future talent, with Kaizen using the event to connect with people building in the wider tech sector.
Partnership focuses on technology
Kaizen described Panathēnea as a platform for technology, innovation and the people shaping future ideas. The event gives it a place to build relationships and share ideas with the wider technology community.
That focus matches Kaizen’s identity as a GameTech company, not only an online gambling operator. The group runs the Betano brand internationally and has used technology, product development and localised platforms as part of its growth model.
The Panathēnea role also gives Kaizen a way to support tech talent in Greece. The company is headquartered in Athens and has offices in several other markets, including Thessaloniki, Lisbon, Bucharest, Brazil and Berlin.
Beyond betting visibility
The founding partner role comes shortly after Betano was named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America. That deal gave Kaizen’s main betting brand a global football platform.
Panathēnea is different because it is not built around sports sponsorship. It places the company beside a technology and innovation event rather than a betting product or football property.
For Kaizen, that creates a broader corporate profile. The company can use the event to show its technology work, recruit talent and strengthen ties with the startup and product-development ecosystem.
Panathēnea adds a local tech platform
Panathēnea 2026 is scheduled to take place in Athens, putting the event in the same city where Kaizen Gaming was founded in 2012. The programme is expected to bring together companies, entrepreneurs, developers and students around technology and innovation.
For Kaizen, the local setting gives the partnership an employer-branding role as well as a sponsorship role. Gambling operators now compete with technology companies for engineers, product specialists, data teams and AI talent, making local tech events a useful recruitment channel.
