Soft2Bet has launched Zinx in Romania, bringing casino games and sports betting together under one new local brand. The launch adds another Romanian-facing brand to Soft2Bet’s portfolio and expands its presence in one of Eastern Europe’s busiest regulated iGaming markets.
Zinx is built as a combined product rather than a casino-only or sportsbook-only offer. Soft2Bet said the platform is designed for Romanian players and combines sports betting with online casino content in a single digital experience.
Romania launch adds another brand to Soft2Bet’s local strategy
The new launch is not Soft2Bet’s first move in Romania. Zinx is the company’s third brand in the market, following Don.ro and Swiper, and shows that Soft2Bet is continuing with a multi-brand strategy in the country.
Romania is already a competitive licensed market. Growth there is not only about entering the country. It is also about building the right mix of brands, products and user experience for local players.
Platform includes gamification and localised design
Soft2Bet said Zinx uses its MEGA gamification system, including the MEGA Round feature, to support player engagement across both casino and sportsbook content. The company also said the product was designed around local preferences, with a user experience focused on speed, clarity and variety.
The launch gives a clearer picture of how Soft2Bet is approaching regulated growth. The company is building products for specific markets, with local design and different brand positions inside the same country.
Romania remains part of a wider 2026 expansion push
Soft2Bet said earlier this month that it launched five brands during the first quarter of 2026, including Zinx in Romania, as part of a wider growth plan across regulated markets. Romania now sits alongside Sweden and Denmark in that recent run of launches.
The Romania move adds another step to that expansion drive. It also shows that Soft2Bet still sees room to grow in markets where it already has licences and existing brands, not just in brand-new jurisdictions.
