Prediction markets crowd sportsbooks in sponsorship race
April 3, 2026
Prediction market firms are moving into sports sponsorship, adding pressure on sportsbooks already fighting to protect their turf.
3 May 2026
Prediction market firms are moving into sports sponsorship, adding pressure on sportsbooks already fighting to protect their turf.
The NFL has asked prediction market operators to avoid contracts it says can be easily manipulated or determined in advance. The request targets markets tied to broadcasts, celebrity appearances, injuries, and the draft.
Superbet has launched sportsbook and online casino in Greece after securing local licenses. The move adds another regulated market to the group’s expansion across Central and Southern Europe.
British bookmaker William Hill has announced the closure of 200 shops as the company continues to deal with the fallout from the most recent Labour Party budget. The brand, synonymous with the British high street for more than 60 years, will also begin engaging in a round of staff cuts.
Gibraltar has granted its first prediction market licence to become one of the only areas in Europe to offer the practice. The business Predict Street Ltd, which claims to be the official betting partner of the upcoming World Cup, has been discovered on the official list of approved licensed operators.
ESPN has reached a new multi-year agreement to bring the WSOP Main Event back to its platforms from this summer. The deal includes more than 100 hours of coverage starting July 2 and a live final table window in August.
DraftKings and FanDuel are facing a second lawsuit over sportsbook design, with plaintiffs arguing betting apps were built to encourage compulsive play. The case adds to growing legal pressure on live and high-frequency betting products.
Despite mounting pressure on the prediction market sector from lawmakers on both sides of the aisle in the senate and congress, the owner of the New York Stock Exchange (NYSE) has reaffirmed its support for the sector with a massive donation.
Blackstone has invested $250 million in Advanced Digital Gaming Technology, a UAE-based payments and data intelligence platform focused on regulated gaming markets. The deal gives ADGT fresh backing for its expansion in gaming payments infrastructure.
Formula 1 has renewed its partnership with Allwyn in a new multi-year agreement. The deal extends the lottery group’s official relationship with the series after its first season in the sport.